亚马逊广告正式推出AI创意测试版工具，通过整合图像、视频和音频生成功能，为广告主提供一站式智能创意解决方案。该平台利用人工智能技术简化广告素材制作流程，支持多格式内容生成与快速迭代，帮助品牌高效提升广告效果。
借助AI创意工作室，广告主可快速完成从概念设计到成品输出的全流程：通过智能工具生成产品场景图、制作动态视频广告、配置品牌音频内容。该平台特别适合需要频繁更新素材的促销活动，仅需简单操作即可获得符合亚马逊广告规范的创意内容。
对于中小卖家而言，这个工具显著降低了专业广告制作门槛。无需设计团队投入，就能获得与大型品牌同等质量的创意素材。而成熟品牌则可通过A/B测试不同AI生成的创意组合，持续优化广告转化率。
值得注意的是，AI生成素材已通过亚马逊广告系统优化，能自动适配不同展示位置（商品详情页、搜索结果流、Fire TV等）。结合亚马逊第一方消费数据，系统会智能推荐最易引发目标受众共鸣的创意元素，助力广告主实现品牌曝光与销售转化的双重提升。
Amazon Ads AI Creative Studio is currently in beta, offering a seamless solution for creating image, video, and audio content for Amazon Ads. By integrating AI-powered tools into one platform, advertisers can effortlessly generate and refresh ad content across various formats, simplifying the creative process.
The innovative AI Creative Studio by Amazon Ads empowers advertisers to conceptualize and produce engaging ad content efficiently. With the ability to easily navigate through image, video, and audio generation tools, advertisers can enhance their advertising campaigns and capture the attention of their target audience effectively.
Whether you are looking to revamp your ad content strategy or explore new creative possibilities, Amazon Ads AI Creative Studio provides a user-friendly interface for advertisers to experiment and optimize their ad creatives. By leveraging AI technology, advertisers can unlock new opportunities to enhance brand visibility and drive engagement with their Amazon Ads.
For more information, you can visit Amazon Ads AI Creative Studio .
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